Crafting Excellence.
Generating Leads
at Scale.
How we helped De'vyora — a premium GRC architectural solutions brand — generate 4,800+ qualified leads at just Rs.4 per lead through Meta performance marketing.
De'vyora is a premium architectural GRC (Glass Reinforced Concrete) solutions brand offering bespoke facades, balusters, columns and mouldings for residential and commercial spaces. Their craftsmanship blends timeless elegance with modern durability.
Construction
(Lead Gen)
Strategy, Lead Funnel
(May - Jun 2024)
- High cost per lead with manual and unscalable marketing approach.
- Limited brand awareness outside local market — only 1 city reach.
- Low conversion rate of 9.8% with unqualified enquiries.
- No structured digital funnel or audience targeting strategy.
- Inconsistent lead quality with no segmentation by buyer type.
- Built a full Meta lead generation funnel with audience segmentation by buyer type — villa owners, architects, builders and developers.
- Developed premium creatives showcasing GRC facades, balusters, columns and mouldings with strong CTAs.
- Implemented continuous A/B testing to identify winning ad sets and scale profitably.
- Expanded campaign reach from 1 city to 6 states across India.
- Reduced CPL from Rs.38 to Rs.4 — a 78.9% reduction in 61 days.
Adscrey transformed our lead generation completely. From struggling with high costs and low quality leads, they built a system that consistently delivers qualified enquiries at just Rs.4 per lead across 6 states. Our business has scaled beyond what we imagined.
Ready to Generate Leads at Scale?
Let's build a performance marketing engine that delivers qualified leads consistently.