The Digi Sol THE DIGI SOL
Case Study

GIPSY

Women's Fashion

3.5x ROAS

How we scaled Gipsy's online store and improved profitability with performance-driven Meta Ads.

₹3K/day → ₹10.5K/dayDaily Spend
₹180 → ₹180CPP
OngoingDuration
Gipsy ROAS Chart
Overview
ROAS 3.5x Final ROAS
CPP ₹180 Cost Per Purchase
Daily Spend ₹10.5K ₹3K/day → ₹10.5K/day
Duration Ongoing Active Campaign
Our Strategy

Creative Strategy

  • UGC style videos & reels
  • Trend-based creatives
  • Offer-led ad angles

Audience Strategy

  • Broad audience testing
  • Interest & behavior targeting
  • Lookalike audience scaling

Funnel Strategy

  • TOF awareness campaigns
  • Retargeting for warm audiences
  • Offer & urgency based CTAs

Scaling Strategy

  • Winning ad set scaling
  • Budget scaling in phases
  • Regular creative refresh
Results
ROAS Over Time ROAS Over Time
Before vs After Before vs After
Key Learnings
UGC creatives outperformed polished ads consistently.
Broad targeting with strong creatives worked better than narrow audience targeting.
Consistent retargeting and offers improved ROAS and repeat purchases.
Scaling in small steps with creative testing ensured stable and profitable growth.

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