Case Study
Elevating Elegance.
Driving Growth.
How we partnered with Pankh by Aurum to build a premium digital presence that connected with modern women and drove measurable business growth.
Pankh by Aurum is a contemporary jewellery brand that celebrates the spirit of modern women. Inspired by freedom, dreams and new beginnings, Pankh crafts timeless pieces in gold and diamonds that are elegant, meaningful and made to be cherished.
CategoryWomen's Fashion
Jewellery
Jewellery
PlatformShopify
(Online Store)
(Online Store)
ServicesMeta Ads, Google Ads,
Email Marketing, CRO,
Creative Strategy
Email Marketing, CRO,
Creative Strategy
Duration6 Months
(Jan - Jun 2024)
(Jan - Jun 2024)
The Challenge
- Low brand awareness in a competitive women's fashion jewellery market.
- High cart abandonment and low conversion rate.
- Inconsistent social media presence and engagement.
- Limited customer retention and repeat purchases.
- Lack of data-driven ad strategy and tracking.
Our Solution
- Developed a premium brand identity and storytelling strategy that resonated with the target audience.
- Launched performance campaigns across Meta & Google with creative testing and audience segmentation.
- Optimized the website UX/UI for seamless shopping and mobile experience.
- Implemented email flows, remarketing and loyalty campaigns to drive repeat purchases.
- Set up advanced tracking and analytics for data-backed decision making.
The Results
215%Increase in Revenuevs. previous 6 months
7XROAS Achievedon ad spend
48%Increase in Conversion Rate
62%Increase in Website Traffic
37%Increase in Repeat Orders
Adscrey has been a true growth partner. Their strategic approach, creative campaigns and attention to detail helped us scale our brand and build lasting relationships with our customers.
Founder
Campaign Highlights
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